Innowacyjne rozwiązania opakowaniowe: klucz do sukcesu dla sektorów agroturystyki i HoReCa 

In a rapidly changing world, the agritourism and HoReCa (Hotels, Restaurants, Catering) sectors are faced with the need to find innovative solutions to meet growing customer expectations. One key area where innovation can bring significant benefits is packaging.


In an era of growing environmental awareness and an emphasis on sustainability, the agribusiness and HoReCa sectors must rise to the challenge and adapt their operations to meet new demands. The answer to these challenges often lies in innovative packaging solutions that not only meet customer expectations, but also contribute to environmental protection.


Packaging plays a key role in the agribusiness and HoReCa sectors. They provide essential protection for products while enabling efficient storage and distribution. However, traditional packaging can often be inefficient, costly and harmful to the environment. Therefore, innovative packaging solutions are becoming increasingly popular.

Sustainable Materials: The direction of the future

One of the main directions of innovation in packaging is the development and use of sustainable materials. More and more companies in the agritourism and HoReCa sectors are choosing to switch to packaging made from renewable materials, such as paper or those based on plants, as well as biodegradable materials that can be broken down by microorganisms in the environment.


The use of such materials not only contributes to environmental protection, but can also bring business benefits. Sustainable packaging can improve a company’s image and attract environmentally conscious consumers who are willing to pay more for more sustainable products.


Packaging Design: Innovation that attracts

Packaging innovation doesn’t end with material selection. Packaging design is another area where innovation can bring significant benefits. In the age of social media and visualization-based marketing, attractive packaging can effectively attract consumer attention and differentiate a product from the competition.


An important element of packaging design is its functionality. Innovative solutions, such as reusable packaging that can be refilled or returned to the manufacturer for recycling, are becoming increasingly popular. Such packaging not only reduces waste, but can also attract environmentally conscious consumers who are looking for more sustainable options.


Integrating packaging strategy with a holistic approach to sustainability

Introducing innovative packaging solutions is one thing, but the key to success is integrating them effectively into a holistic approach to sustainability. This means that companies must consider their packaging strategies in the broader context of their sustainability efforts, and should strive to minimize the transportation of their products by locating packaging production closer to the point of consumption.

The Norwegian and EEA funds represent Norway's contribution to a green, competitive and inclusive Europe.
Through the Norwegian and EEA Funds, Norway contributes to reducing social and economic inequalities and strengthening bilateral relations with beneficiary countries from Central and Southern Europe and the Baltic Sea area.
Norway cooperates closely with the EU under the Agreement on the European Economic Area (EEA).
Together with other donors, Norway provided €3.3 billion in successive fund programmes between 1994 and 2014.
The Norwegian funds are exclusively funded by Norway and are available in the countries that joined the EU after 2003. The Norwegian funds for 2014-2021 amount to €1.25 billion.